Be Blue, Be Gold, Be Bold campaign slogan.

What is BOLD?

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A Closer Look

Each part of the slogan represents something more. This campaign is about an attitude. It’s about making an intentional effort to go above-and-beyond, while maintaining a positive spirit and mentality. The combination of these qualities is what makes bet36365体育 great:

Be Blue. Be Bold. Be Gold Venn Diagram describing the slogan. Be blue - hardworking, humble, welcoming. Be Gold - loyal, high achieving, positive. Be Bold - confident, fearless, innovative. All of these come together to make the Be Bold campaign.

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